The Science of Reverse Engineering Your Business

http://roydunne.empowernetwork.com/blog/marketing-strategy-the-art-and-science-of-working-backwards
The Science of Reverse Engineering Your Business
When starting in an web marketing company it's simple to get all types of scattered. I talk from experience on this. Long before you even begin advertising, you need to understand precisely what your objectives are, and exactly what actions and resources will get you to that certain objective.

These actions are all that actually matter when constructing an web marketing company:.
1. Create Traffic.
2. Capture Leads.
3. Convert Sales.

You should optimise your business, however I can state from my own individual experience that identifying exactly what you should do can be hard when doing this in a linear fashion, beginning from traffic to identifying how you can offer your product to those leads.

You could understand how you can create traffic to where you would like them to go, however if you do not have a engaging offer, they will not convert into a lead, and so on.

To actually get at the heart of the matter, you should begin at the end in mind (which, in this case, is sales for your company) and customize everything you do to fulfill that end objective.

Below's exactly what you should ask yourself, in this order:.
1. Where are your SALES originating from? Who is in fact purchasing (or who do you wish to purchase) your product or service?

This need to be at the core of all your advertising efforts. You should understand precisely who you wish to talk with with your message and your items. Exactly how will exactly what you provide give value to your audience? Exactly what certain result do you desire your audience to experience with your product or service?

2. Where are your LEADS originating from?

Exactly how are you converting your traffic into leads?

Do you have a worthwhile bribe that's pertinent to your audience? Exactly what kind of product or service would your target audience be interested in?

Are you advertising to golf enthusiasts? Possibly they 'd such as 101 complimentary pointers on the best ways to enhance their golf game.

If they're into extensive travel possibly they would opt for pointers on getting the very best bang for their buck for their journeys, or tips on how to manage lasting stay visa requirements for their particular nations.

The very best thing you can do below is to offer complimentary value (through advice or product or service giveaway of some kind) they can act upon, then introduce a promotion of a item that offers your audience the capability to even better leverage the value you just gave them.

3. Exactly what TRAFFIC sources are generating these leads?

Exactly how are they getting to your content or offers?

Are you using paid traffic? Social media? Search engine optimization? Forums?

Find where your best traffic sources are and go from there.

Use this backwards model to reverse engineer your advertising strategy and pinpoint where you should FOCUS.

If you aren't getting results, or are just starting, then it's kinda hard to figure out where your results are originating from. What you'll wish to do here is this:.
1. Find someone who is doing exactly what you wish to do.
2. Figure out where THEY are getting their sales, leads, and traffic.
3. Model after that person who is getting the results you desire in the way you wish to get them.